Post by hmonower999 on Mar 10, 2024 6:35:26 GMT
This allows you to stand out from the crowd and capture additional market share. So by combining increased loyalty positive word of mouth the ability to set a premium for the brand and increase the average basket love brand status directly translates into better business performance. The alchemy produced by the love of the brand thus leads to growth that is both sustainable and very profitable. How to become a love brand Adopt the right marketing codes To seduce consumers and win their hearts a brand must first take care of marketing fundamentals and adopt the codes of effective communication: A clear and assertive brand identity embodying for example some of the archetypes according to Kapferer's prism .
Impeccable customer experience at every touchpoint from website to customer service to packaging. Engaging and emotional storytelling promoting the brand's values . added Belarus WhatsApp Number value to the consumer. Listening to societal expectations To become a love brand in it is also imperative to integrate the new expectations of consumers who are increasingly demanding of brands in terms of responsibility. According to the Havas Meaningful Brands report published in January % of respondents believe that companies must take immediate action for the good of society and the planet even believing that communication alone is no longer sufficient.
This means that they must take into account rising societal concerns such as ecology or ethics in products and communication. They must also communicate concretely on CSR commitments and actions. Making customers’ lives easier on a daily basis Finally to become a true love brand a brand must also bring concrete benefits to consumers' daily lives in terms of simplicity and time saving. This involves for example useful and practical services such as customer service software improving their top of mind .
Impeccable customer experience at every touchpoint from website to customer service to packaging. Engaging and emotional storytelling promoting the brand's values . added Belarus WhatsApp Number value to the consumer. Listening to societal expectations To become a love brand in it is also imperative to integrate the new expectations of consumers who are increasingly demanding of brands in terms of responsibility. According to the Havas Meaningful Brands report published in January % of respondents believe that companies must take immediate action for the good of society and the planet even believing that communication alone is no longer sufficient.
This means that they must take into account rising societal concerns such as ecology or ethics in products and communication. They must also communicate concretely on CSR commitments and actions. Making customers’ lives easier on a daily basis Finally to become a true love brand a brand must also bring concrete benefits to consumers' daily lives in terms of simplicity and time saving. This involves for example useful and practical services such as customer service software improving their top of mind .