Post by ivykhan885 on Mar 5, 2024 6:01:28 GMT
You have probably heard about the news regarding Facebook and in particular the change in the algorithm that determines the news that appears on users' bulletin boards. Subscribers to the social network will begin to see a series of different contents compared to what has happened up to now. But what does this mean for the world of B2B digital marketing? We'll talk about it in the next lines, delving into the following topics: The weight of the quality of the contents How to write content that generates interactions How to evaluate your content What to do now? Facebook's goal is, according to the statement of its CEO Mark Zuckerberg, to show more and more content from friends and family and less from companies, even if sponsored. The algorithm also favors the display of posts that generate more interactions (comments) compared to popular ones (in terms of views or number of likes) but which do not spark debate. Videos, news and other types of content coming from official pages on Facebook will therefore have less relevance than those published by friends and family. Consequently, the number of comments on a post wil.
likes" received and the length of these comments will also have its weight, because it means that a person spent time writing them. News and videos will continue to appear on the bulletin board, but it will be the number of contacts who share them that will determine their diffusion, rather than their general popularity. Without a doubt, the Facebook team realized that marketing was king on the members' message boards, causing abandonment of the social network precisely because people could no longer find the answer to the Australia Telegram Number Data question: what are my friends doing? The advertisements that appeared (based on searches and interactions) even if clicked were not requested, at least not directly, by the user who was actually interrupted by sponsored content. But what happens for those who, like many companies, have invested in B2B digital marketing and therefore added Facebook to their strategy to find new leads and customers? New Call-to-action What changes for B2B digital marketing? Obviously the impact.
of the recent algorithm update on digital campaigns is still to be evaluated, even if Facebook leaders were quick to declare that advertising insertions will not undergo any changes. Expert forecasts speak of an increase in sponsorship rates, due to fewer opportunities to include them. If we add to this consideration the fact that users spend less and less time on Facebook and that organic views of posts are decreasing, we can say that the situation is not exactly comforting. Companies need to focus their efforts on making even sponsored content more interesting and engaging for target audiences. Let's see why in the next paragraph. The weight of the quality of the contents Sharing posts and content just for the sake of it has definitely never been a good strategy, but even more so in light of this new Facebook algorithm. Particular attention must be paid to writing updates capable of involving your target audience because it will be precisely the interaction, Facebook has reiterated this several times, that will determine the performance of a post. The B2B digital marketing strategy that has been working in this direction for some time is undoubtedly.
likes" received and the length of these comments will also have its weight, because it means that a person spent time writing them. News and videos will continue to appear on the bulletin board, but it will be the number of contacts who share them that will determine their diffusion, rather than their general popularity. Without a doubt, the Facebook team realized that marketing was king on the members' message boards, causing abandonment of the social network precisely because people could no longer find the answer to the Australia Telegram Number Data question: what are my friends doing? The advertisements that appeared (based on searches and interactions) even if clicked were not requested, at least not directly, by the user who was actually interrupted by sponsored content. But what happens for those who, like many companies, have invested in B2B digital marketing and therefore added Facebook to their strategy to find new leads and customers? New Call-to-action What changes for B2B digital marketing? Obviously the impact.
of the recent algorithm update on digital campaigns is still to be evaluated, even if Facebook leaders were quick to declare that advertising insertions will not undergo any changes. Expert forecasts speak of an increase in sponsorship rates, due to fewer opportunities to include them. If we add to this consideration the fact that users spend less and less time on Facebook and that organic views of posts are decreasing, we can say that the situation is not exactly comforting. Companies need to focus their efforts on making even sponsored content more interesting and engaging for target audiences. Let's see why in the next paragraph. The weight of the quality of the contents Sharing posts and content just for the sake of it has definitely never been a good strategy, but even more so in light of this new Facebook algorithm. Particular attention must be paid to writing updates capable of involving your target audience because it will be precisely the interaction, Facebook has reiterated this several times, that will determine the performance of a post. The B2B digital marketing strategy that has been working in this direction for some time is undoubtedly.